After rooting I only care for the hardware in the phone. Like this Note 2, where the battery and processor are amazing.For normal consumers, as pointed out above, the features that are advertised and those which are available on stock ROMs are the ones they'll base their decision on. That's why we see the S4 as an incremental update, while others will see it as 'revolutionary'.... Coming to 4.3, I feel its good that it's only gonna be in the 4.x series with a few updated features like babble.