Discovery Networks has received government clearance to launch three channels in India. These include Discovery Science, Discovery Turbo and Discovery HD.
The company had applied to the Ministry of Information & Broadcasting for licenses in July last year.
With the launch of these channels, Discovery Networks' television offering in India will extend to six.
Discovery currently broadcasts Discovery Channel, Discovery Travel & Living and Animal Planet in India.
Says Discovery Networks Asia-Pacific executive vice president and managing director Tom Keaveny, "The launch of three new networks reflects the company's focus on India and furthers our strategy of increasing our reach and distribution in key markets around the world."
The company plans to launch Discovery Science and Discovery Turbo on both analog and digital platforms while Discovery HD, offered in 1080i along with 5.1 surround sound will be launched on the digital platform. All the three channels will be available in English.
Says Discovery Networks Asia-Pacific SVP and GM - India Rahul Johri, "In the current environment, networks that have a distinct brand proposition will emerge as the preferred destinations for viewers, advertisers and affiliates alike. The changing market dynamics, favourable demographics, and research, suggest that millions of viewers in India would enjoy Discovery Science, Discovery Turbo and Discovery HD's programme offering."
Discovery Science's programming genres will include exploration, technology and cutting-edge discoveries, medical research and advances, astronomy, space, genetics and human body.
Discovery Turbo programming genres will extend to events (car, boat, bike shows), celebrity motorist profiles (Formula One, Nascar), DIY, motoring trends and fashion.
Discovery HD, meanwhile, will feature programming on the wonders of the world including world culture, science, wildlife, natural history, travel and Lifestyle.
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The company had applied to the Ministry of Information & Broadcasting for licenses in July last year.
With the launch of these channels, Discovery Networks' television offering in India will extend to six.
Discovery currently broadcasts Discovery Channel, Discovery Travel & Living and Animal Planet in India.
Says Discovery Networks Asia-Pacific executive vice president and managing director Tom Keaveny, "The launch of three new networks reflects the company's focus on India and furthers our strategy of increasing our reach and distribution in key markets around the world."
The company plans to launch Discovery Science and Discovery Turbo on both analog and digital platforms while Discovery HD, offered in 1080i along with 5.1 surround sound will be launched on the digital platform. All the three channels will be available in English.
Says Discovery Networks Asia-Pacific SVP and GM - India Rahul Johri, "In the current environment, networks that have a distinct brand proposition will emerge as the preferred destinations for viewers, advertisers and affiliates alike. The changing market dynamics, favourable demographics, and research, suggest that millions of viewers in India would enjoy Discovery Science, Discovery Turbo and Discovery HD's programme offering."
Discovery Science's programming genres will include exploration, technology and cutting-edge discoveries, medical research and advances, astronomy, space, genetics and human body.
Discovery Turbo programming genres will extend to events (car, boat, bike shows), celebrity motorist profiles (Formula One, Nascar), DIY, motoring trends and fashion.
Discovery HD, meanwhile, will feature programming on the wonders of the world including world culture, science, wildlife, natural history, travel and Lifestyle.
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