Dishtv launch ICICI Active Banking Interactive ServiceICICI Bank in association with Dishtv, today launched Interactive Banking Service “ICICIATIVE”. This will enable Dish TV viewers to access information on ICICI Bank products and services, from the convenience of their homes.Through ICICIACTIVE, Dish TV viewers will be able to get information about various types of ICICI Bank accounts and deposits that suits their need. The range of information will include product features, EMI amount on various loans, eligibility criteria, documentation, time required for processing a request, bank’s ATM / branch locators, which will enable them to take relevant financial decisions. Information related to these products and services will be shown on the DISHTV TV screen along with the Toll free Customer Service number which will allow the viewers to call and apply or seek further information on a product, of their choice. The medium is convenient, fast and simple to access. It will allow potential customers to be pre informed of the services which will lead to faster processing and delivery.Speaking on the occasion, Mr Salil Kapoor, Chief Operating Officer, Dish TV said, “We are extremely pleased to join hands with ICICI Bank to bring another first to the market – Banking information on TV for our 3.76 million subscribers across the country. This association reiterates our commitment as pioneer in bringing newer advancements in the field of digital entertainment & enhanced TV viewing experience for all our viewers. With such innovative services, dishtv is now taking TV viewing to a whole new level of viewer engagement. We look forward to such innovations with like minded corporates”.