Dishtv launch ICICI Active Banking Interactive ServiceICICI Bank in association with Dishtv, today launched Interactive Banking Service “ICICIATIVE”. This will enable Dish TV viewers to access information on ICICI Bank products and services, from the convenience of their homes.Through ICICIACTIVE, Dish TV viewers will be able to get information about various types of ICICI Bank accounts and deposits that suits their need. The range of information will include product features, EMI amount on various loans, eligibility criteria, documentation, time required for processing a request, bank’s ATM / branch locators, which will enable them to take relevant financial decisions. Information related to these products and services will be shown on the DISHTV TV screen along with the Toll free Customer Service number which will allow the viewers to call and apply or seek further information on a product, of their choice. The medium is convenient, fast and simple to access. It will allow potential customers to be pre informed of the services which will lead to faster processing and delivery.Speaking on the occasion, Mr Salil Kapoor, Chief Operating Officer, Dish TV said, “We are extremely pleased to join hands with ICICI Bank to bring another first to the market – Banking information on TV for our 3.76 million subscribers across the country. This association reiterates our commitment as pioneer in bringing newer advancements in the field of digital entertainment & enhanced TV viewing experience for all our viewers. With such innovative services, dishtv is now taking TV viewing to a whole new level of viewer engagement. We look forward to such innovations with like minded corporates”.
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Dishtv launch ICICI Active Banking Interactive Service
- Thread starter Jonny
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heh banking through television? no freaking way i am doing that.i am getting airtel digital tv 😛
onewhoknows
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Though it is convenient - I have to ask the most important question here 'Security" How secure is thhis going to be?
hrs99@in.com
Himavanth
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OK..wonderful..ICICI Active..Nobel Prize for Television perhaps ? Now how about adding World Movies..
Last week, ICICI Bank Ltd announced an unusual arrangement—that it was tying up with Dish TV India Ltd, one of the major direct-to-home (DTH) broadcasters in India.
ICICI Bank wants to create an exclusive channel where its customers can study the status of their respective accounts, since the set-top box and the VSat allow for a very secure communication channel—far more secure than the Internet and the telephone network.
While Dish TV customers, who also have accounts with ICICI Bank, will not be able to transact through this medium—DTH dishes allow for just one-way communication—they can send their requests (for any additional information) through SMS, and the information can be beamed back to the specific set-top box. Dish TV will also benefit by being able to send its promotional literature (and possibly targetted discounts) to the 25 million customers of the bank.
But, what is more interesting are ICICI Bank’s plans to use this special channel on Dish TV to give out investment advisories, interest rates on various schemes, and information on mutual fund opportunities. While nobody is willing to say whether this would be merely text or will involve video as well, there is a good possibility that the bank will create a separate financial channel starting with ICICI Bank’s promos and gradually moving on to detailed analysis of the capital markets and commodity markets.
Moreover, as there is no exclusivity clause that binds either partner, ICICI Bank could actually allow this channel to be beamed through other networks too in the not-too-distant future. Will that make ICICI Bank a media company as well? Given the beating ICICI’s shares have taken of late and with the bank pointing fingers at rumours, a separate channel and confidence building might be what ICICI needs.
http://epaper.livemint.com/artMailDisp.aspx?article=16_10_2008_006_005&typ=0&pub=422
ICICI Bank wants to create an exclusive channel where its customers can study the status of their respective accounts, since the set-top box and the VSat allow for a very secure communication channel—far more secure than the Internet and the telephone network.
While Dish TV customers, who also have accounts with ICICI Bank, will not be able to transact through this medium—DTH dishes allow for just one-way communication—they can send their requests (for any additional information) through SMS, and the information can be beamed back to the specific set-top box. Dish TV will also benefit by being able to send its promotional literature (and possibly targetted discounts) to the 25 million customers of the bank.
But, what is more interesting are ICICI Bank’s plans to use this special channel on Dish TV to give out investment advisories, interest rates on various schemes, and information on mutual fund opportunities. While nobody is willing to say whether this would be merely text or will involve video as well, there is a good possibility that the bank will create a separate financial channel starting with ICICI Bank’s promos and gradually moving on to detailed analysis of the capital markets and commodity markets.
Moreover, as there is no exclusivity clause that binds either partner, ICICI Bank could actually allow this channel to be beamed through other networks too in the not-too-distant future. Will that make ICICI Bank a media company as well? Given the beating ICICI’s shares have taken of late and with the bank pointing fingers at rumours, a separate channel and confidence building might be what ICICI needs.
http://epaper.livemint.com/artMailDisp.aspx?article=16_10_2008_006_005&typ=0&pub=422