Finally we can enjoy quality cricket telecast as Champions T20 rights have gone to ESS (for $975 mn)
ESPN Star Sports (ESS) has bagged the ten-year rights for the Champions League Twenty20 with a bid of $900 million and an assured spend of $75 million towards marketing the tournament, making it the highest value cricket tournament on a per game basis.
ESS' global rights until 2017 are all-inclusive including TV telecast, sponsorship, mobile and new media
The win is important for ESS given that in an interview to a channel during his recent India visit, News Corp. chairman Rupert Murdoch said that it was a miscalculation in not getting the IPL rights.
ESPN Star Sports (ESS) has bagged the ten-year rights for the Champions League Twenty20 with a bid of $900 million and an assured spend of $75 million towards marketing the tournament, making it the highest value cricket tournament on a per game basis.
ESS' global rights until 2017 are all-inclusive including TV telecast, sponsorship, mobile and new media
The win is important for ESS given that in an interview to a channel during his recent India visit, News Corp. chairman Rupert Murdoch said that it was a miscalculation in not getting the IPL rights.
