people still seem to love their phones so much. r/android community is full of their fans. i guess they are too big to do it as a niche player in this market. focusing on 4-5 models in a year. would have been so good to have them do that. have one phone in each of the major price segment and deliver the best product in that segment. focus on features that people don't get on other phones. removable batteries, headphone jack, expandable storage and now in-box charger lol.