Nobody is here for charity of course, but when companies have long term vision, even users benefit. When they think of short term profit, we generally suffer. Jio expanded rapidly and took digital connectivity very very seriously. It’s not done yet, making a ₹4k phone so that it can get even more users. This kind of market creation in 4G and wired broadband gives customers access to better technology thanks to investment by big companies, and a big user base to companies which can recover costs by service charge. Pre Jio service providers were milking existing customers on existing technology without investing capital for the future. They left these gaps open for Jio in the first place.