I am sort of amused on how this rebranding is being taken so seriously. The company itself is as good as dead unless they get the much needed investment from someone like Amazon or Verizon like the ongoing rumors.
VIL's MD and CEO Ravinder Takkar, at a media briefing on Monday, said that "everyone is selling below cost" and the telco is "not shy to take that step (raising prices)". Takkar added that the sector regulator also needs to look into tariff charts.
Vodafone Idea had in September announced raising funds to the tune of ₹25,000 crore, through debt and by selling shares, even as it continues to lose millions of wireless users every month in an extremely competitive market