Jio pushed high speed broadband towards the customers. They nudged people to get it. My dad takes no interest in broadband and all and last year he was like "should we get Jio, it's is really high speed internet, great thing to have". I said BSNL is fine (we had that then). non tech savvy people were taking about broadband and streaming, thanks to Jio marketing. Before that, only a few people understood the need of broadband in 4G times. Jio went to people even in small cities and said "hey, try this, you'll like it. it's called high speed internet and streaming is 'free'". The nudge was powerful and paid off.