Sony to own 74% after merger with Viacom 18; ready for duel with Disney-Star
The coming together of Sony-Viacom could mean formidable competition for Disney-Star, especially in the Hindi general entertainment (GEC) genre, which contributes a significant portion of a broadcast network's revenue
www.businesstoday.in
Need to see what happens with respective GEC, Movie and Regional channels from Sony and Viacom18. Also both operate OTT services, I guess OTT would be merged or content made available on both.Sony will hold 74 per cent stake in the merged entity while RIL and Viacom who are 51:49 JV partners in Viacom 18 will retain the remaining 26 per cent. Of this, RIL's share will be between 10-12 per cent. "Reliance clearly wants to get rid of the headache of running an entertainment business. It merely wants a foot in the door so that it has constant flow of content for Jio. Reliance wants to control the pipe and not content creation," says a source.
Edit: Earlier Thread Title was Sony-Viacom18 merger.
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