Local Shops on Amazon India

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The program will help customers discover products from local shops in their city. These shops will deliver the items themselves. In the event they want to service customers outside their serviceable area, they can work with Amazon to fulfill those orders, the company said.

“This is expected to be a win-win, as customers benefit from access to greater selection, faster deliveries, and additional value-added services, and local shops can transform themselves into digital stores,” said Gopal Pillai, VP of Seller Services at Amazon India, in a statement.
 
Over the last 6 months, we have been running a pilot with 5,000+ offline retailers and local shops to bring the benefits of online selling closer to them. Code-named ‘Local Shops on Amazon,’ this program helps customers discover products from local shops in their city (many they already trust and love!) from the convenience of their homes, while helping shopkeepers supplement their footfalls with a digital presence and expand beyond their normal catchment. We expect this to be a win-win, as customers benefit from access to greater selection, faster deliveries, and additional value-added services, and local shops can transform themselves into digital stores. Additionally, shops can sign up for our existing programs that help them earn additional income – ‘I Have Space’ to act as delivery and pickup points, and ‘Amazon Easy’ to offer expanded selection to their walk-in customers.
Thousands of shopkeepers, from across the country, are already taking advantage of the pilot to showcase a wide range of products, ranging from consumer electronics to mattresses, kitchen items to grocery and consumables, apparel and shoes to gifts, and even fresh flowers and cakes! The pathbreakers include Delhi Electronics Plaza (Consumer Electronics, Delhi), mysleepyhead (Mattresses, Krishnagiri), Green Soul (Furniture, Mumbai), Sangeetha Mobiles (Mobile Phones, Bengaluru), Arya Organic Products (Grocery Consumables, Bengaluru), Comfort Bedding (Bedding & Mattresses, Delhi), Shoe Mistri (Shoes Care, Delhi), Electro Kart (Consumer Electronics, Delhi NCR), Madhuram (Electronics, Ahmedabad) The Mattress Hub (Mattresses, Delhi NCR), Electronics Shoppe (Consumer Electronics, Delhi NCR), Adith Electronics (Consumer Electronics, Hyderabad), Raw Pressery (Beverages, Mumbai), Weguarantee (Grocery and Healthcare, Lucknow) amongst others. We are energized by the response we have received so far. During one of our conversations with V.R. Chary – who runs Adith Electronics; a consumer electronics store in Ameerpet Cross Roads, Hyderabad – he mentioned about getting online orders from different parts of the city and the positive impact they were having on his overall earnings. He and his team are highly appreciative of the whole experience of receiving and fulfilling the orders.
 
Amazon executives literally suggest and encourage sellers to increase the prices of product to stay profitable. First hand experience.
 
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I agree with that. Have spent years on Amazon & still have seller account with very good ratings. Don't know which guy made that program for local stores. They are charging same fees as regular selling. An FMCG product barely has 10-15% margins. How do they expect retailers to cover the costs?.
 

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