Content Authenticity Initiative

Sushubh

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At Adobe MAX, Adobe (Nasdaq:ADBE) today announced the Content Authenticity Initiative, along with The New York Times Company (NYSE:NYT) and Twitter (NYSE:TWTR), aimed at developing an industry standard for digital content attribution.

The ability to provide proper content attribution for creators and publishers is critical to ensure trust and transparency online. Adobe, The New York Times Company and Twitter believe that creating a long-term solution is a shared responsibility among creators, technology, and media companies, and that joining forces will accelerate progress.

“With the proliferation of digital content, people want to know the content they’re seeing is authentic,” said Dana Rao, executive vice president and general counsel, Adobe. “While this is a formidable challenge, we are thrilled to be championing the adoption of an industry-wide content attribution system, along with The New York Times Company and Twitter. It is critical for technology and media companies to come together now in order to empower consumers to better evaluate and understand content online.”
 

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