Walmart-owned Flipkart to battle Amazon in India’s Rs 4,462 crore video streaming industry by launching free video streaming for Flipkart Plus customers before Diwali. Flipkart Plus has approximately 5-6 million...
Flipkart, based in the southern city of Bengaluru, said it would offer movies, short videos and web series on its app, but added it won’t venture into original content right now.
Flipkart won’t charge users for streaming and won’t launch a separate application for these services, the spokeswoman said.
“We have rolled out the test in among 1% of our customers currently and plan to take it to 100% of them in the next 20 days,” she added.