Google Search Updates

rel="sponsored": Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.

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rel="ugc": UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum posts.

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Recently, we’ve made ranking updates and published changes to our search rater guidelines to help us better recognize original reporting, surface it more prominently in Search and ensure it stays there longer. This means readers interested in the latest news can find the story that started it all, and publishers can benefit from having their original reporting more widely seen.

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Starting today you can find key moments within videos and get to the information you’re looking for faster, with help from content creators. When you search for things like how-to videos that have multiple steps, or long videos like speeches or a documentary, Search will provide links to key moments within the video, based on timestamps provided by content creators. You’ll be able to easily scan to see whether a video has what you’re looking for, and find the relevant section of the content. For people who use screen readers, this change also makes video content more accessible.

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Google automatically generates previews in a way intended to help a user understand why the results shown are relevant to their search and why the user would want to visit the linked pages. However, we recognize that site owners may wish to independently adjust the extent of their preview content in search results. To make it easier for individual websites to define how much or which text should be available for snippeting and the extent to which other media should be included in their previews, we're now introducing several new settings for webmasters.

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In the first episode of Search for Beginners, we discuss how to choose the right type of online presence - be it a website (built from scratch or by using a content management system), a blog, or a social media account - for your business and its’ purpose.

In two weeks, look forward to the second episode of Search for Beginners focusing on setting goals for your website (and why it matters).

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