Gaana, India’s biggest music-streaming service, today announced that it is introducing videos to its app and offering artists more listener data as it races to attract both users and talent and widen its market dominance.
The eight-year-old service, owned by conglomerate Times Internet, also revealed that it has amassed 100 million monthly active users, up from some 80 million announced in December of last year. According to estimates from third-party research firms, JioSaavn has about 25 million monthly active users.
The first feature, dubbed Gaana Video, will showcase made-for-mobile, vertical videos from India’s top music artists, the company said. Agarwal added that the videos will be exclusive to the platform.
Today, Gaana is also launching Artist Dashboard to help artists identify which of their songs are gaining traction.
Indian music streaming giant Gaana reaches 100 million monthly users, expands into video