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Looking for new ways to help users discover an app or brand content? Imagine character phone cases that instantly update a phone with matching wallpapers, or branded charging docks that automatically install your app and display updatable in-phone promos. Samsung's Galaxy Friends consists of an SDK and content portal for developers to build and customize content (themes and wallpapers, ringtones, sounds, app installs, etc.) and deliver it directly to a user's device through custom designed accessories (cases, chargers, joysticks, wireless speakers, etc.). This session will cover the service framework behind Galaxy Friends, how various brands have partnered with Galaxy Friends for marketing campaigns, and tips on how Galaxy Friends can drive new business growth.