Coca Cola

 
Coca-Cola is planning to produce an alcoholic drink for the first time in the company's 125-year history - with an alcopop-style product in Japan.

It is keen to cash in on the country's growing taste for Chu-Hi - canned sparkling flavoured drinks given a kick with a local spirit called shochu.

The product is typically between 3% and 8% alcohol by volume.

A senior Coke executive in Japan said the move was a "modest experiment for a specific slice of our market".

It was unlikely the drink would be sold outside of Japan, he suggested.
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