Google unveils Advr, an experimental Area 120 project for advertising in VRWe're an experimental program within Google to help small teams rapidly build new products in an entrepreneurial environment. We're where Googlers spend 100% of their time on 20% projects.
We build, launch, and iterate on dozens of novel ideas that might otherwise not be explored. Most of these experiments will fail. But our teams succeed when we test the limits and learn something new.