NDTV launches 24 hour world cinema channel Lumière
😱
Giving competition to UTV's World Movies, NDTV launched its 24-hour world cinema channel NDTV Lumière.
NDTV Lumière is a joint venture between NDTV, Sunil Doshi and Manmohan Shetty and was soft launched on 10 October. The official launch and an ad campaign will follow in November.
NDTV's world cinema initiative was launched earlier this year. The partners identified a 360 degree approach towards showcasing world cinema movies on various platforms such as on home video, Pay Per View (PPV), on-ground and theatrical media.
While the home video has been launched on Excel Home Videos, the PPV initiative has been launched on Jaman.com. On the other hand, PVR Cinemas screens NDTV Lumière's films across Mumbai, Delhi, and Bangalore. NDTV Lumière also has on-ground initiatives like Zenzi Lumière Film Club in Mumbai and Tabula Rasa Lumière in Delhi. Plans are also afoot to make the channel available on the DTH platform.
Speaking to Businessofcinema.com Doshi said, \"We have selected 380 movies from our library to telecast on the channel. The 10 pm slot has been identified as our prime time slot, in which we will show contemporary movies of directors such as Ingmar Bergman, Louis Malle, Jia Zang Ke amongst others.\"
The channel will have 12 hours of original programming, which will show five to six movies along with the making of films and interviews with directors. The balance 12 hours will have a repeat telecast of programmes.
At present NDTV Lumière is available on the Hathway digital and analogue platform.
NDTV Lumière has in its library films directed by Fatih Akin, Aki Kaurismäki, Elia Suleiman, Pedro Almodóvar, Emir Kusturica, Wong-Kar Wai, Abbas Kiarostami, Federico Fellini, François Truffaut, Ingmar Bergman, Louis Malle, Michelangelo Antonioni and Claude Chabrol.
Some of the movies that will be aired this month are Jellyfish, Gucha!, Strayed, Mind The Gap!, The President's Barber, The Fire Within, Fratricide, The Son's Room, Himalaya, Desert Dream, Gone With The Woman, The Housekeeper, 48 Hours A Day, Didier, The Caiman, Garage, The Cost Of Living, The Caiman, The Room Of Death, And They Lived Happily Ever After, Read My Lips and 24 Measures amongst others.
NDTV launches 24 hour world cinema channel Lumière :: Businessofcinema.com - Cinema Business News and Information :cool2: