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ASCI issues endorsement guidelines for celebrities
"Celebrity should do due diligence to ensure that all description, claims and comparisons made in the advertisements they appear in or endorse are capable of being objectively ascertained and capable of substantiation and should not mislead or appear deceptive," the ad regulator said.
Moreover, the regulator has also banned the celebrities from endorsing "any advertisement of a product or treatment or remedy that is prohibited for advertising" under the Drugs & Magic Remedies (Objectionable Advertisements) Act and the Drugs & Cosmetic Act".
It also prohibits celebrities from appearing in any ad in which "a product which by law requires a health warning is injurious to health" on its packaging or advertisement.