Reliance Jio vs. Airtel (and the rest)

Inside the battle to save India’s telcos

In the past three years, since Reliance Jio launched services, consumers have had it so good that the size of the industry has shrunk by a third. Three years ago, consumer-level spends on mobile services stood at about ₹1.8 trillion, which has now fallen to around ₹1.2 trillion, numbers collated by Kotak Institutional Equities show.
 
How the tables have turnt now. Reliance Jio keeps talking big about they added subscribers at a crazy pace but never really devoted time to explaining why only 78% of their published numbers ever actively recharge or use their services.
 

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