Amazon One

Amazon One launches an app to make sign-up for its palm-recognition service even easier

The new Amazon One app lets customers sign up for the service by simply taking a photo of their palm, making the in-store experience seamless even for first-time users.

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Amazon One was developed using generative AI to create synthetic palm images, which were critical in training our machine learning models. AI also powers our latest innovation—the ability to match a camera phone photo with near-infrared imagery from an Amazon One device—while still maintaining a highly accurate and secure service. When a customer who signed up for Amazon One via the app hovers their palm over an Amazon One device the first time, our AI system is able to compare and match the palm and vein imagery captured by the Amazon One device with their camera phone photo, and only at this time is enrollment considered complete.

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