India's largest online marketplace is preparing to launch in-house brands in jewellery, mobile and fashion accessories and other categories shortly, according to two people aware of
Flipkart 's plans.
The Bengaluru-based company will license its private-label brands to sellers whom it deems capable of fulfilling its quality manufacturing benchmarks and product specifications, these people said, declining to be identified. The products will be priced affordably.
"Flipkart will create brands and those brands can be licensed to various sellers, based on specifications directed by the company," one of them said. "The ownership of the brand will rest with Flipkart." But unlike earlier, Flipkart will not own any of its private-label inventory. Flipkart declined to comment on the new launch of its private-label
business, which one source said was likely after August.
