It has changed its tag to 'Ab life full paisa vasool' from 'Sabse Sasta'. Telenor said the company has taken customer-centric approach through initiatives like compensation for call drops.
"For rebranding exercises, we will spend around Rs 80-100 crore. Also, we take responsibility for a call drop as we commit quality service to our customers. Hence, we are extending the reimbursements to all calls -- local, STD and ISD. Earlier, it was being offered on local calls only," Telenor India CEO Vivek Sood said.
