"Continuing the innovation journey by announcing this newly launched payment mechanism,
Flipkart aims to ensure that refunds for Cash on Deliver (CoD) orders are credited back to customers instantly, as soon as the product reaches the Flipkart hub," Flipkart said in a statement.
The instant refund will be completed using Immediate Payments System (IMPS) transfers, the company said adding that the CoD IMPS return facility is currently active for banks having IMPS transaction capability.
Entitled customers will be regularly notified about the status of their refund via SMS and emails, it said.