Checked out Reliance IPTV!

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meaculpa

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I recently had a chance to check out the Reliance IPTV demo at their NNOC centre! Sorry for posting here, but there is no seperate forum for Reliance IPTV as yet. The demo was through TV. Set Top Box has 80-100GB hard drive and can record/ pause the live feed. Control is through a wired remote (never seen one before!) that can also triples up as the keyboard AND the phone/ answering device. Imagine holding a remote to your ear!!! Alternately of course you can connect a wireless keyboard. Content - in addition to regular channels and VOD they also plan to launch on-line shopping, e-learning and e-banking. From the demo I gathered that they are aiming for a very user-friendly (read : mass audience) kind of set up. The kind of HHs that don't yet have a PC. Of course, no info on pricing etc. except that it will be on par with DTH offerings - obviously it has to be!
 

vebk

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My bet is that it will take them at least 2-3 years to have this up and running.
 

Sushubh

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umm i am still waiting for them to launch broadband connections throughout india... i guess it would be limited to their currently covered areas where they are providing their internet services. if they indeed are.
 


meaculpa

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They claim to have covered 80% + of the country with their fibre optic cable. But yeah, I agree with you that they haven't rolled it out in a big way. Knowing the mass scale on which they operate I wouldn't personally be surprised if they target the smaller towns rather than metros. Places which are hungry for more and better options.
 

maahkaal

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The only reason reliance have stayed away from broadband for single users is the corporate money they get. A lot of the bandwidth is lost to outsourcing but most of the available free bandwidth must be reserved for the upcoming small and medium business enterprises. I also do believe that reliance have setup a pretty solid fibre optic network but the lure of more money is making reliance concentrate on the corporate structure.

umm i am still waiting for them to launch broadband connections throughout india...
Disagree. IPTV is meant for the general public while broadband has a much wider scope. Besides it makes a lot of sense for reliance to introduce iptv as soon as possible coz that would mean they can offer triple play and thereby maximizing their revenues.
 

Sushubh

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umm i think for iptv they would need a wired network through out the cities they want to get their operations in.

if they were indeed providing broadband in these cities, they would have got the required network. airtel would have some advantage when it comes to IPTV.

it's DTH which is wireless... and that's why i prefer Reliance to concentrate on their still to be launched DTH venture. Blue Magic something.

incidentally airtel is also rumored to be working on dth plans...

http://broadbandforum.in/airtel-iptv/9026-airtel-dth/
 


meaculpa

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Maahkaal has a point - I notice that Reliance always goes after large mass customer base and secondly, they always try to ensure a minimum revenue per subscriber. IPTV does make more sense than Broadband to them because then the household effectively becomes a Reliance household with telephony and internet and TV through them. Also with both IPTV and DTH, they would have hedged their bets effectively. IPTV will cover the 'wired' part of the country. And DTH I personally believe has greater potential in rural india to reach where the wire does not.
 

netfreak

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Technically yes, but from a commercial point of view Cable TV is more sellable then broadband.
 
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