Google Nearby

Mobile phones have made it easy to communicate with anyone, whether they’re right next to you or on the other side of the world. The great irony, however, is that those interactions can often feel really awkward when you're sitting right next to someone.

Today, it takes several steps -- whether it’s exchanging contact information, scanning a QR code, or pairing via bluetooth -- to get a simple piece of information to someone right next to you. Ideally, you should be able to just turn to them and do so, the same way you do in the real world.

This is why we built Nearby. Nearby provides a proximity API, Nearby Messages, for iOS and Android devices to discover and communicate with each other, as well as with beacons.

Nearby uses a combination of Bluetooth, Wi-Fi, and inaudible sound (using the device’s speaker and microphone) to establish proximity. We’ve incorporated Nearby technology into several products, including Chromecast Guest Mode, Nearby Players in Google Play Games, and Google Tone.

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The Play Store offers over one million apps - many of which are created to be used in specific locations or situations. The right app at the right moment lets you get more done. For example, at a store, you may want a barcode scanner to check prices and reviews for an item. Or when you're at a museum, an audio tour would enhance the experience as you make your way around the exhibits.
But, getting the right apps at the right time can be tough if you don’t already know about them. So, we're introducing a new Android feature called Nearby, which notifies you of of things that can be helpful near you.

For example:
Print photos directly from your phone at CVS Pharmacy.
Explore historical landmarks at the University of Notre Dame.
Download the audio tour when you're at The Broad in LA.
Skip the customs line at select airports with Mobile Passport.
Download the United Airlines app for free in-flight entertainment while you wait at the gate, before you board your flight.

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