Wire & Wireless India Ltd (WWIL), the cable television company of Zee Entertainment Enterprises Ltd, will be strengthening the brand identity of Siticable network and invest in a revitalising exercise to support its roll-out of digital cable television.
Zee will spends Rs 50 crore on a marketing exercise that will take Siti Digital Cable Television to fifty cities this year. WWIL currently has its services in Mumbai, Delhi, Lucknow and Ludhiana, and has strengthened its presence in South India by rolling out their services in Bangalore.
Deepak Chandnani, CEO, Wire and Wireless, said, \"We are ramping-up on several fronts, not just for the brand, but also to build call centres and expand distribution, including our digital cable network. It is an integral part of our plan to focus on digital cable offerings and value-added services for our customers.\"
\"We conducted an extensive market survey before the image makeover. After the survey, we took a decision to synergise the brand values and brand image of all our brands.\" Chandnani adds.
WWIL is adding two more head ends to its existing five digital head ends in Mumbai, New Delhi, Kolkata, Bangalore and Ludhiana. WWIL is also all set to launch the first Headed-in-the-sky (HITS) operations in the next 15-20 days and is learnt to be working on a revenue model.
Siticable's digital cable TV will offer electronic programme guides, parental lock, and value-added services like video on demand. \"We are competing with DTH to get into the consumer's mind for quality of service and not just product and pricing. It is not about whether our services and product is cheaper or better, but the value for money that we will be offering.\" said Chandnani.
Saints and Warriors is the creative agency for the company. Chandnani informed that apart from Saints and Warrior, which would look after the frontline advertising, the company was in the process of having an agency on board for below-the-line activities.
A 360-degree campaign unveiling its new logo will bring its different services, including broadband, under the Siti brand name. While basic cable television will be sold under Siti Network, digital television will sell under Siti Digital Cable Television and its local channel will be called Siti Local.
Siti Digital Cable TV goes for makeover | Televisionpoint.com News
Zee will spends Rs 50 crore on a marketing exercise that will take Siti Digital Cable Television to fifty cities this year. WWIL currently has its services in Mumbai, Delhi, Lucknow and Ludhiana, and has strengthened its presence in South India by rolling out their services in Bangalore.
Deepak Chandnani, CEO, Wire and Wireless, said, \"We are ramping-up on several fronts, not just for the brand, but also to build call centres and expand distribution, including our digital cable network. It is an integral part of our plan to focus on digital cable offerings and value-added services for our customers.\"
\"We conducted an extensive market survey before the image makeover. After the survey, we took a decision to synergise the brand values and brand image of all our brands.\" Chandnani adds.
WWIL is adding two more head ends to its existing five digital head ends in Mumbai, New Delhi, Kolkata, Bangalore and Ludhiana. WWIL is also all set to launch the first Headed-in-the-sky (HITS) operations in the next 15-20 days and is learnt to be working on a revenue model.
Siticable's digital cable TV will offer electronic programme guides, parental lock, and value-added services like video on demand. \"We are competing with DTH to get into the consumer's mind for quality of service and not just product and pricing. It is not about whether our services and product is cheaper or better, but the value for money that we will be offering.\" said Chandnani.
Saints and Warriors is the creative agency for the company. Chandnani informed that apart from Saints and Warrior, which would look after the frontline advertising, the company was in the process of having an agency on board for below-the-line activities.
A 360-degree campaign unveiling its new logo will bring its different services, including broadband, under the Siti brand name. While basic cable television will be sold under Siti Network, digital television will sell under Siti Digital Cable Television and its local channel will be called Siti Local.
Siti Digital Cable TV goes for makeover | Televisionpoint.com News